Ad patforms are a minefield for inexperienced media buyers
Which platform should I use? How much budget do I need? Which campaign settings are going to waste my entire spend?
Build a super random, badly set up campaign
Burn your daily budget and see no results
Decide paid ads isn't for you
I wanna help indie founders maximise their small budgetsfree of charge
Hey, I'm Max (left) 👋
I've been working in paid advertising for 4+ years. More than 75% of that time was spent working with SaaS clients.
Today I work full time for an Amsterdam-based SaaS company and love what I do - I get to constantly experiment and learn about SaaS marketing across all paid media channels - which is pretty much a dream situation for me.
I've seen so many founders tweet about their disappointing results when testing paid acquisition channels.
The truth is, while ad platforms are designed to make it look super easy to set up your campaigns, most settings they suggest benefit them more than you. If you don't know what you're doing, you're most likely just throwing the money away.
I know how hard indies work to generate revenue - and want to avoid that from happening.
What's in it for me? Easy - more learning, connecting with other indies and feeling like my skills are being put to good use.